Work Samples
Newsletter Advice Column / B2C Content
I collaborated with Berks Encore, an aging services organization in PA, to promote their Care + Management service. I created a "Dear Life Care Manager" column for their monthly newsletter to foster trust and model help-seeking among potential clients. Berks Encore reported a 30% increase in calls to request Care Management services in the months after these pieces were introduced.
Promoting their Care + Case Manager Services
Serving older adults in Central PA
B2C and Ghostwriting
B2C Content / Instructor's Resource Manual
McMillan hired me as a ghost writer to create an Instructor's Guide for a text in Health Psychology. I used my expertise in health care and education to generate not only chapter summaries, but engaging active learning activities and handouts, supplemental material for lectures, and recommendations for compelling videos.
Ghostwriting for Instructor's Resource Manual
Designed to inform, educate, and excite readers to participate.
Excerpt from "Ch. 8: Symptoms and Pain"
Content from this proprietary resource manual is available for review. Just contact me and I will gladly forward some to you.
Words from Satisfied Clients
Stephanie McMahon Marketing Director, Berks Encore
This is fantastic!...It’s wonderful to receive a fresh perspective as we are so close to the information and often don’t think of things from the client’s perspective. You are a blessing!
Nancy Pachana Co-Director, Ageing Mind Initiative
Thank-you for…your wonderful chapter - it is SO GREAT and I cannot wait to share it with our practice manager here at UQ. Although we do a lot of what you say in terms of LGBTI-friendly practice, that section had other things we could also do. The resources in the tables were also really great.
Additional Work Samples
Website Content / Copyrighting
I collaborated again with Berks Encore, an organization in Central PA, to educate caregivers in their market about the Care + services they provide. My approach was to break down the role of Life Care Manager through a simple set of questions that encouraged readers to call for a consultation. In one month, this piece has generated 10 online inquiries.
Berks Encore Care +
A Leader of Senior Services in Berks County.
Designed website content to create a connection
B2C content and Ghostwriting
Targeting older community-living adults and their family members.
B2B Content / Chapter
I delivered a chapter that featured best practices for the design of aging- and LGBTQ+-friendly emergency shelters and health care offices, grounded in peer reviewed research.
University of Queensland: Ageing Mind Initiative
Providing a focal point for ageing research across Australia
Outlining cultural competence in aging and LGBTQ-related emergency services
Chapter, "LGBTI perspectives on clinical issues and approaches in later life." Please scroll down to view the pdf.
B2B content for health care professionals and advocates
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