Get psyched! You just won the health content jackpot!
Did you know that people age 50+ consume the most health-related services and wield the most disposable income in the US? Partner with an aging expert to build meaningful relationships between you and this burgeoning, yet chronically ignored and untapped audience by delivering the content that they need and deserve.
Aging-Related Content: Including Some Potential Surprises
Diversity
Grandparenting
Grandparenting
The U.S. population of adults age 65 and older is becoming significantly more diverse. That sounds like a growing audience that will be drawn to your culturally competent health content!
Grandparenting
Grandparenting
Grandparenting
According to the Census Bureau, approximately 7 million grandparents live with their grandchildren, and nearly three million grandparents are raising their granchildren. This certainly puts a new spin on the "parenting" and "caregiving" content that this growing population needs.
Sexual Health
Grandparenting
Sexual Health
According to the NIH, the rate of STD's among people age 50+ (including chlamydia and HIV) has nearly doubled since 2007, and few practitioners even broach the subject with their older patients. Just think of the unmet content needs for both patients and their care providers.